Aligned with Bahrain's Economic Vision 2030

Three overarching goals have guided our strategy throughout.

  • Sustainability

    Building a resilient, responsible institution for the long term.

  • Competitiveness

    Re-establishing BCFC as a market driver and a leading financial institute.

  • Financial Inclusion

    Serving every customer segment across all our channels.

2023–2025 Strategy Cycle

A proud and dynamic journey

As we conclude our Strategy Cycle, we can proudly say this has been a proud and dynamic journey for Bahrain Commercial Facilities Company (BCFC) over the past three years.

We were able to adapt and change to the market dynamics and any impediments that came along the way, while focusing and aligning with Bahrain's 2030 Vision through our main goals - sustainability, competitiveness and financial inclusion.

We came out of this strategic cycle in a stronger position than we first started, through achieving many of the objectives and initiatives we had set, and remaining focused and committed to maximising our shareholder value. Through this unified vision we were able to cascade our strategy across the whole company, while highlighting every employee's contribution to our overall success.

Together we powered through every obstacle and came out of this cycle with a more efficient product portfolio that caters for various demographics - through many success stories such as the launch of Sahel as our digital brand, an enhanced IMTIAZ product suite, and partnering with key stakeholders to provide additional financing solutions.

Our transformation

Three stages, one journey

We focused on three deliberate stages to set us apart and re-establish our position as a market driver and a leading financial institute in Bahrain's ecosystem.

1

Fix the Core

Strengthen operations and the financial position across the Group to build from a position of stability.

2

Develop Adjacencies

Expand a more efficient product portfolio and reach new customer demographics across consumer and commercial segments.

3

Go Beyond the Core

Lead in digital - launching Sahel as our digital brand and reimagining the customer experience.

  • Sahel launched

    Established as our digital brand and the front door to our financing solutions.

  • IMTIAZ enhanced

    A stronger, more complete IMTIAZ product suite for our cardholders.

  • Key partnerships

    Partnering with key stakeholders to provide additional financing solutions.

2023–2025 2026–2030

Building on the foundations of the past three years, we now turn to our next strategic cycle - focused on creating value for our ecosystem.

Future Direction · 2026–2030

Creating value for our ecosystem

As a continuation of our previous strategy, we are focused on enhancing our corporate governance and risk management frameworks, maximising our business growth, and adopting the latest digitalisation and AI technologies to streamline our operations and produce unique customer experiences.

We remain committed to the Kingdom of Bahrain's cause of providing financial inclusion. We will continue to provide the most modern and seamless financial solutions to all our customer segments for their daily lives, serving our customers through all of our available channels.

Through a partnership approach, we are focused on building on our previous strategy's efforts and providing tailored products that tackle different lifestyles - whether on a consumer or commercial level - by empowering businesses to launch and grow.

The Voyage · 2026–2030

Strategic Stages

To navigate the organisation's strategic transformation across the 2026–2030 horizon, three progressive stages were charted to guide, enable and expand the strategy - ensuring directional clarity, operational momentum and sustainable growth.

Bahrain's marine heritage is rooted in its culture and identity - BCFC sails as one ship contributing to national growth.

01 2026 – 2027

Set the Compass

Align structure, governance and internal readiness to define strategic direction.

02 2027 – 2028

Raise the Sails

Enable systems, data and digital platforms to build momentum and operational agility.

03 2028 – 2030

Conquer New Horizons

Drive business growth, partnerships and financial efficiency to realise long-term impact.

Strategic Priorities

  • Corporate Governance & Risk

    Enhancing our governance and risk management frameworks as the foundation of everything we do.

  • Business Growth

    Maximising sustainable business growth across consumer and commercial segments.

  • Digitalisation & AI

    Adopting the latest digitalisation and AI technologies to streamline operations and craft unique experiences.

  • Financial Inclusion

    Modern, seamless financial solutions for every segment, through all our channels.

  • Partnership Approach

    Tailored products for different lifestyles, empowering businesses to launch and grow.

  • Fraud Prevention & Cybersecurity

    Robust regulatory alignment, cyber resilience and fraud detection as digital transactions grow.

Sahel by BCFC

A digitally empowered financial sector -led by Sahel.

BCFC is aligning with Bahrain's national vision for a digitally empowered financial sector, focusing heavily on our technology and infrastructure. A big player in this space will be our Sahel app, which will continue evolving and introducing new state-of-the-art concepts as digital transactions grow.

Sahel app
Sahel app
Central to our next strategic cycle - always evolving.
Explore Sahel
By achieving our next strategy, we aim to continue as a positive contributor to the Bahraini economy - delivering sustainable returns to our shareholders while empowering individuals, businesses and communities through inclusive financial solutions, innovation and a commitment to long-term value creation.