IMTIAZ Loyalty Programme

Shukran Rewards

Turn your IMTIAZ points into Shukrans.

1 Point = 1.4 Shukrans
Conversion rate
500 points
Minimum transfer
Instant
Processing time
The partnership

Everyday shopping, everyday rewards

Shukran is Landmark Group’s award-winning loyalty programme - one of the largest in the Middle East. Earn and spend Shukrans across 20+ homegrown brands including Centrepoint, Max, Splash and Home Centre, in store and online.

Through the IMTIAZ Loyalty Programme you can convert the points you already earn into Shukrans - then redeem them for instant savings at the stores you already shop. IMTIAZ makes your everyday card spend go further across the Landmark Group.

Everyday shopping, everyday rewards
02 - Points & value

See what your points are worth

Slide your IMTIAZ points to convert them into Shukrans - then see the in-store value they unlock. Every 200 Shukrans is worth BD 1 across Landmark brands.

I have about 60,000 IMTIAZ points
500100,000
Transfer to
Shukrans
IMTIAZ points
60,000
Shukrans
84,000
Conversion rate
1 pt = 1.4 Shukrans

Estimates only. Conversion is 1 IMTIAZ point = 1.4 Shukrans; Shukrans redeem at 200 Shukrans = BD 1 (from a minimum of 20 Shukrans) in Landmark stores. A minimum of 500 IMTIAZ points, in multiples of 5, applies per transfer.

Redeem your Shukrans

You redeem
200 Shukrans
You get
BD 1 in-store savings

Redeem from a minimum of 20 Shukrans (BD 0.100), in store or online across Landmark Group brands. Shukrans are valid for 24 months from the date they are credited.

These figures are estimates for illustration only - not a quote or guarantee. Conversion applies at 1 IMTIAZ point to 1.4 Shukrans, with a minimum transfer of 500 IMTIAZ points in multiples of 5. Shukrans redeem for savings at Landmark Group stores at 200 Shukrans = BD 1, from a minimum of 20 Shukrans. Shukran earn rates, tier bonuses and point validity are set by Landmark Group and may change. Verify against the current Shukran programme rules before publication.

03 - Rewards

Ways to enjoy Shukran

Once your IMTIAZ points become Shukrans, there is plenty to do with them - from instant savings at checkout to exclusive offers across the Landmark Group.

04 - Step by step

How it works

Eight steps in the Sahel by BCFC app, from login to instant Shukrans.

How it works

Step 1
Open the Sahel by BCFC App → check your Loyalty Points balance on Home
Step 1
Open the Sahel by BCFC App → check your Loyalty Points balance on Home
Step 2
Tap the Loyalty Points widget, then tap "Redeem Now"
Step 3
Browse "Your Rewards" across all categories
Step 4
Select the "Lifestyle" filter and select "Shukrans"
Step 5
Review the reward details, then tap "Redeem"
Step 6
Enter your Shukran account number & choose the points to redeem, then tap "Continue"
Step 7
Review & confirm - accept the condition, then tap "Continue"
Step 8
Redemption successful - enjoy your Shukrans instantly!

Sahel by BCFC

Convert your points to Shukran in Sahel

Track your IMTIAZ points, convert them into Shukran points and manage it all from the Sahel by BCFC app.

Download the app