Shukran Rewards
Turn your IMTIAZ points into Shukrans.
- 1 Point = 1.4 Shukrans
- Conversion rate
- 500 points
- Minimum transfer
- Instant
- Processing time
Everyday shopping, everyday rewards
Shukran is Landmark Group’s award-winning loyalty programme - one of the largest in the Middle East. Earn and spend Shukrans across 20+ homegrown brands including Centrepoint, Max, Splash and Home Centre, in store and online.
Through the IMTIAZ Loyalty Programme you can convert the points you already earn into Shukrans - then redeem them for instant savings at the stores you already shop. IMTIAZ makes your everyday card spend go further across the Landmark Group.

See what your points are worth
Slide your IMTIAZ points to convert them into Shukrans - then see the in-store value they unlock. Every 200 Shukrans is worth BD 1 across Landmark brands.
Estimates only. Conversion is 1 IMTIAZ point = 1.4 Shukrans; Shukrans redeem at 200 Shukrans = BD 1 (from a minimum of 20 Shukrans) in Landmark stores. A minimum of 500 IMTIAZ points, in multiples of 5, applies per transfer.
Redeem your Shukrans
Redeem from a minimum of 20 Shukrans (BD 0.100), in store or online across Landmark Group brands. Shukrans are valid for 24 months from the date they are credited.
These figures are estimates for illustration only - not a quote or guarantee. Conversion applies at 1 IMTIAZ point to 1.4 Shukrans, with a minimum transfer of 500 IMTIAZ points in multiples of 5. Shukrans redeem for savings at Landmark Group stores at 200 Shukrans = BD 1, from a minimum of 20 Shukrans. Shukran earn rates, tier bonuses and point validity are set by Landmark Group and may change. Verify against the current Shukran programme rules before publication.
Ways to enjoy Shukran
Once your IMTIAZ points become Shukrans, there is plenty to do with them - from instant savings at checkout to exclusive offers across the Landmark Group.
How it works
Eight steps in the Sahel by BCFC app, from login to instant Shukrans.
How it works
Sahel by BCFC
Convert your points to Shukran in Sahel
Track your IMTIAZ points, convert them into Shukran points and manage it all from the Sahel by BCFC app.
Download the app







